Transform International began in 2012 with a mission to create programs to help people determine who they are, divorce their fears, discover their capabilities, develop a significant life, and define their purpose. Once these programs were being taught in prisons and high schools, Elena realized getting people to a place of defining their purpose wasn’t enough–people needed more, they needed the next steps. This is when she began to develop academies–teaching people business so they could move past defining their purpose and begin fulfilling it.

What began as a travel and teach business, transformed into an online membership platform and then into a group where all of her clients could come together to connect, collaborate, and conquer. As Transform’s many clients continue to log into the membership website to learn and transform from the programs, academies, and books, they receive even more help from Elena and the Transform Leadership Team inside a private group setting. Each week, inside this group, Elena holds various online conferences, consulting and coaching sessions, and live video tutorials to further the group’s education and collaborative efforts.

10 Facts About Elena

1. Her parents paid her to read books beginning at age 12.

These were not random books; rather, they were hand-selected about business, life, and spirituality. Above just reading these books, her parents began training her in business and entrepreneurship. Ultimately, entrepreneurship chose her because it is all she knew to do.

2. She traveled and spoke on stages throughout her twenties.

Before having four children, two dogs, cats cats, and a husband, Elena followed in her Dad’s shoes as she spoke on stages selling and teaching business. Although she has slowed down her speaking career to raise her children into outstanding adults, she looks forward to Act 3, when she can get back out there full time.

3. She used to be a Corrections Officer.

After having her first child and realizing she wasn’t so sure she could continue to travel and speak, Elena wondered what it would be like to not be an entrepreneur. She graduated with an Associates Degree in Criminal Justice and went on to be a Corrections Officer. She wanted to be a Probation Officer, but there were no positions available. This career lasted eight months, when Elena realized she is an entrepreneur and found a way to continue speaking on stages and move forward with writing books, developing programs and academies, motivating and inspiring others, and teaching business.

4. She used to ride a blue Crotch Rocket Motorcycle.

Her older brother let her jump on his motorcycle to take a spin around the block. When she returned, she said, “Let’s go to the store! I must get me one of these!” From there, Elena, her brother, and his friends often hit the open roads together. After her second child, Preston, was born, Elena realized it was time to grow up and stay safe spending her free time with her fast growing children.

5. She has a goal to write 100 books in her lifetime.

Between programs, academies, and books, Elena has published 17 of her own works, and has ghost written 12 books. She looks forward to continuing to grow her staff to allow more time to produce more content at a quicker speed. She already has her list of book topics and many outlines completed. Now it’s just time to fill in the pages.

6. Those who make her laugh, will be her friend forever.

Come rain or shine, joy or depression, Elena finds ways to laugh–even if it is at herself. Who can make her laugh the most? Her husband, Doug! Besides all of his other great personality traits, this is by far her favorite. Together, she and Doug often make others laugh with their favorite mind-blowing happenings…like the time he locked himself out of their hotel room naked! Oops…he meant to stumble to the bathroom in the middle of the night, but went through the wrong door! Eek!

7. She loves to dine & travel.

Food! Food! Food! Elena has the utmost appreciation for a good Chef! She has not met many foods she doesn’t love, and she is willing to try anything. Some of her favorites are: Steak cooked medium rare topped with Feta Cheese, shrimp tacos, sushi, gourmet pizzas, and everything her husband cooks.

8. Her dream car is a Lamborghini and a 1966 GT Mustang Convertible.

When the time is appropriate, Elena promises you will see her sporting both of these cars around town. For now, she is committed to pouring everything into her family to meet their needs and desires.

9. She tolerates zero drama, enjoys her boundaries, and is quick to walk away from chaos.

Elena loves people so much because she first learned to love herself. She learned to love herself because she learned how much God loves her. Part of loving herself is taking care of her mental and emotional well-being, so she can better serve others. So, when someone brings chaos and drama to any situation, they are out.

10. She thrives on helping those who are willing to help themselves.

Elena is often scolded and warned about her generous heart. Truth-be-told, over the years, Elena has endured many takers who wore her out. Figuring out a way to be true to her generous heart, Elena realized the importance of boundaries and now helps those who showcase the ability and desire to help themselves.


I was born the youngest child of entrepreneurs. In fact, I come from a long line of entrepreneurs…it’s in my DNA. At the age of 12, my father hired me to assist his secretary. Fear, or no fear, I felt, not only validated, but the desire to have my own money and to do something and be someone. I remember the first time my secretarial boss, Monica, asked me to answer the phone. Can you imagine a twelve-year-old answering the phone of a large company when you call? These moments I disliked as the nerves set in, but not as much as I disliked the books my father made me read. Yes, at the age of twelve I was expected to read books on business, life, and spirituality. These books tortured my mind, as my mind was too young to comprehend the sophisticated words so neatly placed on the pages.

I am not sure if it was my defiant attitude, or my father’s large heart, but my father began paying me to read these books. However, payday meant I had to show proof of my ever-expanding intellect. My father handed me a pen, a highlighter, and a notebook. The pen was used to take notes on what I was learning in each chapter; while the highlighter was used to highlight key educational points that impacted my young mind.

It wasn’t long (maybe a year or two), that reading such books became my way of life. My father soon found me standing in the doorway of his office asking for another book. Now sitting here at the age of 36 (24 years of reading books), my mind is addicted to wisdom and my soul craves it. People often take one look at me and assume my looks is all I have to offer. Often times I think back to the stale childhood question: “Would you rather be ugly and intelligent or stupid and beautiful?” To answer this question for you, without my intelligence and my passion to fulfill my purpose in life, I would be a breathing dead woman.

My passion is to share my wisdom with all who are dedicated to their passion and their own personal and business growth. I spent most of my twenties on stages, traveling the nation, speaking to audiences of 100 to 500. Unfortunately, these years were spent speaking on behalf of other companies in order to sell their product and opportunity. By the age of 29 I found myself #1 in the latest network marketing company I had enrolled in. I was flying around the nation, speaking, and being treated as royalty with five star meals and beachfront hotel rooms. I believed I had arrived. However, I knew in my soul something was missing. You see, as a young girl, I fell in love with Joyce Meyer’s books. So much so, I often stated, “I’m going to grow up to be the next Joyce Meyer.”

I will never forget the last meeting I spoke at for a particular company. The motivational speaker scheduled for the day found himself in the dreaded issue of a canceled flight. The owner of the company, in a half panic, approached me and asked, “Elena, can you help us out? Can you do a motivational speech?”

My heart skipped a beat…you mean unscripted?  Without further thought I responded with, “Of course. Give me 15 minutes to jot some notes down.” I spent the next 45 minutes speaking from my heart and encouraging my audience of about 500 to follow their dreams, believe in themselves, and face their fears. I was on fire! My passion was alive and well!

I walked off that stage to find a line of people wanting to speak with me. As I spoke to one after the other, I found myself smirking at God for his commitment of promises and sneaky winks at me. You see, many people that day, while speaking with me said, “You remind me of Joyce Meyer.”

For me, that was it. I went home, quit the company, and began my career as a motivational speaker, author, academy and program developer, and consultant. The more educated I became in this industry, the more successful I became. The more successful I became, the more approaches I received to teach what I know. Over the last six years, I have devoted my time to creating programs and academies in order to teach others how to do what I do.

In life we often find our purpose in areas where we find there to be problems. Becoming an expert in this industry I found many problems, not only worthy of being solved, but that desperately needed to be solved. Each problem I found helped me to create the structure of the company, Transform International.

Problem #1

There is a lot to learn, and many different types of experts one must use in order to learn it all.


Offer everything you need to learn in one location for one price. Stop spending. Stop guessing who you should hire. Start investing wisely in that which you truly need.

Problem #2

One will constantly question if they are doing what they should be doing, buying what they should be buying, and creating what they should be creating.


Create a team of successful people who will guide each other in exactly what needs to be accomplished in order to reach their dreams, while saving time and money.

Problem #3

When following your passion, it can be very lonely, as those without a dream and without passion spew their distaste for your dream and passion.


Create a team of like-minded people to connect, collaborate, and conquer with.

Problem #4

How does one pay for everything they need when they are trying to build their dream on a tight budget.


Offer a group of intellects who can share how-to wisdom for a low monthly maintenance fee. 

Problem #5

Weekend Authors. Best-selling authors on Amazon because of tricks and tactics. Thus, making one a common author, instead of a sophisticated published author whose books get picked up internationally.


Add a publishing company to Transform International and teach my clients how to be the best through strategic marketing techniques.

Problem #6

When your personal life suffers your business life suffers…and vise versa.


Offer both personal development and business development.

Problem #7

People want quick and easy success.


Teach them why they don’t want quick and easy. Those who struggle take short cuts. Those who reach success become the student and follow instructions.

Problem #8

You must know the right people to collaborate with to reach success.


Introduce my clients to the resources they need to collaborate with from around the world in order to reach success. 

Problem #9

There are tons of platforms to choose in order to build your Empire.


Give my team direct links to what the most successful people use and tutorials on how to use them.

Problem #10

Running ragged all over town in order to network with everyone who doesn’t want to hire you, but instead wants you to hire them.


Create a video platform for conferencing in order to visually and virtually network with those from around the globe who truly desire to see your Empire expand. A team who is not just trying to sell to each other, but instead connecting, collaborating, and conquering.

Well, that is just 10 problems that our team has set out to conquer with the structure of Transform International. (Exposure and Positioning to name a couple more.) Needless to say, there are many more problems that I am sure you are experiencing and I can almost guarantee that we too have been there and we have your solutions.