What do you want for Christmas this year? That question is the #1 question this time of year. However, the question I propose is, What type of gift giver are you? Are you the type who gives gifts that you believe others will enjoy; or, do you give gifts based on what others tell you they want?
Too often, in business, we give our potential clients, clients, and employees what we believe they will like, instead of listening with the intent to give them what their heart’s desire. With Christmas being the time of year when people open their pocketbook willingly and freely, as a business owner, you must know a piece of the delicious money pie is yours. So, with wallets open, how will you transfer the money from their wallets to yours, while assuring everyone is a winner in the transaction? Of course, when it comes to employees, the objective is not to transfer money; instead, it is to show your appreciation for their hard work in increasing your profit margins.