Well, there you are, sitting with a #1 best-selling book, but still not successful and nobody is reading what you wrote. Let’s look at another example. Most self-published Authors are writing their book quick, easy, and cheap, with the intent to use their book to set them up as an authority figure and obtain speaking engagements. However, it just is not working! They are still sitting there with dust on their book, boxes of books that won’t sell, and no speaking engagements that pay.
Here is why. When you write a book that is written poorly and has not been edited and published as a world-class book, when people read it, they have the opposite thoughts about you, your intellect, and your workmanship. Personally, when I want to hire someone for any type of coaching, consulting, or programming, I will first spend a few dollars with them to see if I like them and their content. If I can tell their content is put together cheaply, I then know they have not invested in their education and will not invest in me as their client. Therefore, I move on looking for someone else to hire. I look for someone to hire who cares enough about me to invest in their education to deliver outstanding content.