Let’s face it, videos is where it’s at. If you are not doing videos, you are doing your company a huge disservice. People want to see your face, they want to see the authentic you, and they want to speak with you on a platform that makes them feel as though they are in the same room as you. For those who are accustomed to social media videos (social media video marketing), this is a great opportunity for you to include your clients. At the beginning (or end), of your video, give your client a shout out and let the world know how amazing they are and what they have accomplished. Okay…so, I will give you an out, if you don’t like doing videos. If you truly want to highlight your client, but are frightened by videos, then at least create an awesome post. Include their picture, a short bio, and a huge splash highlighting their latest accomplishment. Understand, their accomplishment does not have to be a huge one before they are worthy of celebration. Celebrate even their smallest success! Now, if you are going to celebrate them in a video, be sure to hold up their picture and product, and tell of their great success–again, no matter how big or seemingly small.