How Robbing & Duplicating Can Hinder Your Empire!

It’s that time of year! Yep, the time when many people make new year resolutions. Don’t worry, I am not going to encourage you to set any. Instead, I am going to talk to you about adjusting areas of your business to produce happier customers, stand out, stand tall, have a greater impact, and to put more money in your pocket.

If you have not already heard about the concept of rob and duplicate, it is when you mimic what others have done to produce the results others have produced. For example, if someone bakes cookies and earns $12 a dozen, you can also bake cookies and sell them for the same price; or, cheaper. In doing so, it is good enough. Although, why merely live your life and run your business only being good enough? Why not be outstanding?! The concept of rob and duplicate is great; however, I want you to do more, so you can be more. Understand, in order to do so though, you must be willing to suffer a bit more than most. The good news is, when you suffer in ways others refuse to suffer, you receive more than others will receive.

When I first began my mastermind group, many other mastermind leaders said to me, “That is not a mastermind group. That is not how they operate.” I responded with, “Great! Now I know my mastermind group will stand out and stand tall!” Although I was right in my assumptions, I had more trial and error moments than most. I made more mistakes than others and needed to adjust more than others.

Here is the deal. When you do not rob and duplicate, you must be willing to make mistakes and adjust when needed. You must not be afraid to eat dirt; and by that, I mean, someone will come along and say, “I told you that wouldn’t work!” Hey…good for them for being right in the moment; but, keep trying things that others have not done, and eventually you will have created your secret sauce—your formula nobody else offers, and that works.

Over the span of three years, Transform Mastermind has offered classes and then cancelled those classes. We have offered incentives and removed those incentives. Schedules have been created, and then recreated. However, in the end, we have the perfect schedule with perfect incentives, that create a profound formula, unlike any other mastermind group. Simply because, I was willing to run my business my own way, try new things, eat dirt, realize when something wasn’t working, and adjust accordingly.

For 2019, I encourage you to look at all areas of your business. Notice which areas are just like everyone else, and then ask yourself, “How can I make this unique? How can I do things differently from everyone else who does what I do? How can I offer more than my competitor?”

So, for 2019, see where you can make adjustments, do not be scared of mistakes, learn to enjoy the taste of dirt, and move forward willing to adjust your adjustments when needed. It may take two, three, or ten tries; but, I have all the faith that, when all is said and done, you will stand out and stand tall! You will have done what others are too scared to do, and you will have what most will never have. So, get out there and create your secret sauce!

12 replies

Daria Dillard Stone says:
December 31, 2018 at 12:49 pm

Thanks so much for speaking TRUTH TO POWER! You realize God didn’t create a carbon of any of us – HE created “uniqueness to be united!” You preach- teach and walk in what you want others to understand and realize – as your heart is for the “dreamer who loses hope bc of lack of finances. Yet you instill in us all that we must eat some dirt and learn to plant flowers in the dirt others throw on us! Thanks again! You have helped me more than you will ever know! Happy Blessed Abundant New Life/Year! #TogetherWeRise
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- Elena Rahrig says:
  February 5, 2019 at 8:56 am
  
  Thank you Daria! You always add such great value to everything you touch and speak over. I am happy to see you enjoying my blog!
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Tammeron says:
December 31, 2018 at 12:22 pm

Yup, building a business with courage by remaining true to yourself is a sign of a visionary! You are a very spiritual business person and I am proud to be a part of this group. Great article Elena. I look forward to working with you in the next year ahead. Cheers Tammeron
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- Elena Rahrig says:
  February 5, 2019 at 8:57 am
  
  We are blessed to have you as a Transform family member Tammeron! I love how you bring up being a visionary, as it is vital to success. Thanks for your contribution to this blog!
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Juline Bruck says:
December 31, 2018 at 12:18 pm

I agree with the rest! Well Said! Maybe we become the choir to such wisdom so the costs of innovation doesn’t seem so daunting. Maybe we bring up this or that Aha moment that led us to a whole new set of hidden opportunities.

To the reader looking at this prospect at a crossroads, I offer this. If you are primarily focused on the costs and liability aspect of a choice, your perspective will mentally delete and diminish the benefits and wins of “eating dirt” and making cycles of adjustments. You will likely walk away from such matters and take the road of the majority. If you will pause just one more moment, consider what taking the road less traveled will take you, then you will agree with the poet “it has made all the difference! “
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- Elena Rahrig says:
  February 5, 2019 at 8:59 am
  
  I love how you bring up hidden opportunities! They are always present, yet too many eyes are deeply sleeping to see them. Thanks for always adding valuable insights!
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Laurel Archer says:
December 31, 2018 at 12:03 pm

Yes I agree! Why duplicate something and be second best? I like taking the ideas and making them my own…and yes it is trial and error but it is worth it because then you get what works! Thanks for finding the best for us Elena! I am looking forward to 2019! 🙂
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- Elena Rahrig says:
  February 5, 2019 at 9:00 am
  
  Well said Laurel! I am happy you are enjoying my articles. You are welcome! Yes, 2019 is going to be even better than 2018!
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Syndee Hendricks says:
December 31, 2018 at 11:56 am

Very well said, Elena! When I started my coaching & consulting biz, I felt the same way–no cookie cutter! I spent decades gaining experience to be able to do quality work. For me, I use other’s work and ideas to get inspired to create my own ideas. Our lives and businesses must be fluid to change with the times, bring in our new ideas, and be inclusive of what is happening in our world. BRAVO, Elena for your words of wisdom.
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- Elena Rahrig says:
  February 5, 2019 at 9:02 am
  
  Thank you Syndee! I have seen your business and your work, and it is evident you are not a cookie cutter business, and you help so many people. You are an amazing business woman and it is a blessing to see you on my blog! Thanks for your added wisdom!
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Mindy says:
December 31, 2018 at 11:55 am

Wow. This hits me right between the eyes.
Do not Rob and Duplicate. I’ve been guilty.
This New Year I will begin to love the taste of dirt!! I have unique qualities only I can bring to the table. Thank you for stretching my thinking!
Mindy Nickerson
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- Elena Rahrig says:
  February 5, 2019 at 9:02 am
  
  LOL…I am happy to hear you will be enjoying the taste of dirt in 2019! (LOL) Keep on stretching Mindy! You’ve got this!
  Reply