STEP TWO: Let’s Learn So You Can Make Wise Decisions!

20 Parts to a World-Class Book

There are 6 sections to a World-Class book.

  1. Front Cover
  2. Front Inserts
  3. Chapters
  4. Back Inserts
  5. Back Cover
  6. Spine

Within these sections there are 20 parts to a World-Class book.

  1. Front Cover Content
  2. What Others Are Saying About (Your Name) and This Book
  3. Subtitle
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Acknowledgments
  8. Contents
  9. Preface (Optional)
  10. Foreword
  11. Introduction
  12. Chapters
  13. Final Note
  14. Epilogue (Optional)
  15. Special Reports (Optional)
  16. Appendixes (Optional)
  17. About the Author
  18. The Next Step
  19. Back Cover Content
  20. Spine Content

What is a World-Class book?

  • Hardback cover with a dust jacket
  • Includes all 6 sections of a world-class book
  • Include all twenty parts in your book
  • Follow the DNA of writing a book as precise as possible
  • Use a professional for editing, layout, cover, back cover, and spine
  • Obtain proper publishing and copyright
  • Register your book with congress
  • Use a professional to publish your book, such as Transform Publishing
  • Obtain reviews for your book from well-known professionals, preferably in the author and publication industry
  • Contains 300+ pages

Purpose of a World-Class book

  • Obtain high paying speaking engagements
  • Use your book as a lead generator
  • Professionalism
  • Stand out from quick pop-up Authors
  • Displays more of what you have to offer others (more content = more wisdom and knowledge)

What is a Starter book?

  • Softcover, perfect or spiral bound
  • Includes some of the parts to a World-Class book
  • Hire help at a lower investment
  • Obtain proper publishing and copyright
  • Register your book with congress
  • Use a professional to publish your book, such as Transform Publishing
  • Obtain reviews for your book from friends, family, and colleagues
  • Contains 100+ pages

Purpose of a Starter book

  • Obtain free speaking engagements
  • Obtain pay-to-speak speaking engagements
  • Use your book as a give-away for email funnel
  • Showcase you are an Author
  • Display your wisdom and knowledge

Types of Books

Fiction – Literature in the form of prose, especially short stories and novels that describes imaginary events and people. (Fiction = Fake)

Nonfiction – Prose writing that is based on facts, real events, and real people, such as a biography or history.

Self-Help / Self-Improvement / Self-Development – Is written with the intention to instruct readers on solving personal problems.

Children’s Book – Books that are enjoyed by children to make learning fun and take children into the depths of their imagination through fairytales.

Autobiography – An account of a person’s life written by that person.

Biography – An account of a person’s life written by another person.

Documentary – Consisting of official pieces of written, printed, or other matter. A factual record or report thereof.

Cookbook – A book with recipes that teaches others how to make specialty foods.


Copy Editor

A Copy Editor is an Editor who checks your content for misspelled words, capitalization, punctuation, verb tenses, and other grammatical errors. It also entails checking for any run-on sentences, sentence structure, proper paragraph lengths, word choice, and missed words. Overall, a Copy Editor is responsible for spelling and grammar.

Content Editor

A Content Editor (also known as a Developmental or Substantive Editor) changes your wording when necessary, inserts transition sentences, and fixes your content wherever needed. They also fix any content that may possess factual errors, contradictions, and inconsistencies. This type of Editor is for someone who may struggle with dancing with their words, organizing their thoughts properly, repetitive content, and any inconsistencies within the content itself.

If you are writing a fiction book a Content Editor will point out (and sometimes correct) any incongruities in the plot of your story, with your characters, or within the dialogue itself. Above this, a Content Editor will take note to if the theme of your story has been developed correctly, and if the subplots transition into the main plot well.

Ghost Writer

A Ghost Writer may begin one of three ways.

  1. You give us a topic, and we create the outline and write the book entirely… starting with a blank page.
  2. You give us an outline, and we write the content.
  3. You give us some of what you have written, and we expand on it. For example, we have had Authors send us about 35 pages, and we gave them back a 125 page book.

Learn the Writer’s DNA

When it comes to writing, there is a DNA. To give you an example of what we mean, let’s learn the DNA to writing an Introduction.

The Introduction is where you will initially captivate your audience by grabbing their attention. It is what you want your reader to learn and know, how the content is going to help them, and what they are about to indulge in learning. Therefore, the use of the word “I” must be kept to a minimum and the use of the word “You” should be used often. For every time you say the word “I” be sure to use the word “You” five times, because this is for you the reader not you the author. It is at this stage the reader wants to know “What’s in it for me?” Therefore, tell them and captivate them!

There should be 8 paragraphs to your Introduction.

  1. Shocking Statement
  2. Agreeable Questions
  3. Empathy
  4. Learn
  5. Why Me?
  6. Comprehension
  7. Bleed
  8. Ready

Paragraph 1: Shocking Statement

Begin your first paragraph with a shocking statement. Your shocking statement paragraph may include a series of statistics or perhaps a profound quote(s).

Paragraph 2: Agreeable Questions

For your second paragraph you will write a series of three to five questions to get your reader to self-reflect. It is important that these questions are agreeable questions. Agreeable questions mean that the audience will say “yes” to all of them. Having your reader gain agreement with you from the very beginning, will more than likely continue this pattern throughout the rest of your book. Also, by getting them to say “yes” to your questions, they will then say “yes” to reading your book further. If your reader disagrees with your Introduction, they will assume they will disagree with your book and more than likely will not read on—or, buy it.

How to Write an Agreeable Question

Chunking is an important lesson to learn as an author (and a public speaker). Chunking is nothing more than dividing your material. You can chunk up or chunk down. When you chunk up you find common ground, when you chunk down you find uncommon ground. Finding common ground gets your reader (or listener) more likely to agree with you. See examples below.

Chunk Down:

Do you agree that red is the best color for a car?

Chunk Up:

Do you agree that a red Lamborghini is better than a red Honda Civic?

If you were to ask the above questions to an audience of one thousand people, which question do you think most people would agree to? Obviously, they would choose the red Lamborghini; therefore, you would use that form of question.

Chunk Down:

Have you ever desired to go to the gym and work out six days a week while drinking protein shakes every day for lunch to get back in shape?

Chunk Up:

Have you ever desired to be in better shape and healthier?

Again, if you were to ask the above questions to an audience of one thousand people, which question do you think most people would agree to?

As you write your agreeable questions, envision yourself asking these questions to an audience with a goal to get everyone to raise their hand in agreement. Know that if your reader says “no” to your questions than your book is not a right fit for them, and they will not read it.

If you are writing fiction, use this insight to twist it to fit your story, but make your questions leave your reader wanting to know the answer. Spike their curiosity to the point they must read on to see what happens in the story!

Paragraph 3: Empathy

Paragraph three is where you will show empathy towards your reader. You want them to know that you too have been there and experienced the same frustrations. You want them to know that you understand how they feel. Show them that you too have walked a mile or two in their shoes. These sentences can begin with introductions, such as: I feel your pain; I know how you must feel; I too have been.

These introductions are then followed by you painting a picture of their pain, misery, misfortunes, struggles, and tribulations that are keeping them from achieving what it is they desire to achieve–in which you are about to teach them the “how to” for.

If you are not writing a self-help or business book, you can still follow these basic principles to writing your book. Are you writing a mystery novel? Then twist this paragraph to give a sneak peek into the characters struggles. Are you writing an autobiography, biography, or documentary? If so, do the same here. Just remember, you always want your reader to relate to your book, your story line, and your characters. Even more, you want to leave them with unanswered questions about what will happen next…after you get them to begin falling in love with the characters.

Paragraph 4: Learn

The 4th paragraph of your Introduction can be a minimum of one paragraph and a maximum of two paragraphs. This paragraph(s) is where you will inform your reader of what they are about to learn by reading your book. However, don’t just tell them what they are going to learn, also enlighten them to why it is important for them to learn it.

Because your Introduction will be written after you complete the writing of your chapters, you will then be able to go through your content and find the best five to seven lessons of your book and plug them into this paragraph(s).

It is with this paragraph(s) that you are simply enticing them— making them hungry for more. It is like waving a plate of steak and potatoes under the nose of a man who has not eaten for five days. Just remember, your number one goal is to peak their curiosity by leaving them with unanswered questions that they desire to get answered.

(As you wrap up this paragraph(s) work your subtitle or tagline into the end of it.)

Paragraph 5: Why Me?

Here is where you will have the opportunity to do what many love doing, and do best—talk about yourself! Inform your reader the answer to the question, “Why Me?” Why are you the one to teach this? What are your credentials? What is your life experience? How has this content you now teach changed your own life? As you do this, be sure to speak with humility. Just remember to watch your ego!

Paragraph 6: Comprehensive

Paragraph 6 is your Comprehensive paragraph. This is where you show your reader that you comprehend their struggle of change. Explain that you know how hard it is to break a bad habit, but why breaking this bad habit will set them free and give them a life they were intended to have. Take them from a defeated mentality to a triumphant mentality.

For example: “This is your life now.” to “This is what your life could be.” Pull out every ounce of belief they have in themselves. Take their self-belief level from a one to a ten. Leave them feeling as though they can instead of they can’t. Encourage them and cheer them on!

Paragraph 7: Bleed

It is with this paragraph, you will do what I call “bleed onto the pages.” As a writer it is not your job to write, but it is your responsibility to bleed onto the pages. Pour out your heart and soul into this paragraph. Why do you do what you do? Why do you desire to help your reader? What should your reader expect along their journey? Why does their pain become your pain? Why can you not bear to see them struggle?

Paragraph 8: Ready?

Paragraph 8 is where you simply ask your reader if they are ready to begin their new journey. You ask them this with a series of three to five questions. Questions such as, but not limited to: Are you ready to step outside your box? Are you ready to get uncomfortable to gain comfort? Are you ready to change your lifestyle? Are you ready to reach your dreams? Are you ready to reach your goals? Are you ready to write your book?

At the end of this paragraph you will close out your Introduction with your signature. Many professionals will scan their signature into the computer and then plug it into their book. To scan it in you must own a scanner. If you do not own a scanner you may be left to find a font that looks similar to your hand writing and put your name in that font. If your computer is limited on fonts to choose from, you can go to to search fonts and download the one you like best. Once it downloads, open the downloaded folder and click install. Once you install it, it will appear in all your programs on your computer that have font choices.

If you hear anyone say Otter Publishing, that was our old publishing name before we merged our companies to become Transform Publishing

Tim Sparks

Allyson Blythe

Anthony Harris

Yoram Baltinester

Holly Porter

Laura Hayford

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